They say ' Necessity' is the mother of 'Invention' and 'Opportunity' is its father. As in any society, Ethiopia needed cash but its business environment has never been sufficiently oriented that way. The digital apps, plugins or features we browse on a daily basis whether for business or fun are mostly developed by academic researchers or entrepreneurs sponsored and commercialized by market players anywhere else. Why not in Ethiopia? At the very best, Ethiopian graduates come up with new ideas, concepts and demonstrations every year to serve their academic purposes yet we often do not hear continuation or upscaling of their work to solve societal problems and benefit themselves in financial terms. In my experience, the main reason, if I have to blame, is the lack of commercial orientation of the market in the country. Societal problems are mostly the same across the globe and a software built to solve an Ethiopian problem, for example, can also help solve a
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